Helping brands make clearer visual and editorial decisions.
I work with founders and small teams to clarify image, narrative and creative direction.
When things feel blurred - a rebrand, a launch, a shift in positioning - I help you take a step back, align taste and intention, and decide what actually deserves to exist.
I've collaborated with brands and public figures across fashion, beauty and wellness, often stepping in at moments of transition - when direction matters more than output.
Brands come to me when:
- they're growing, but the image no longer feels aligned
- they need an external eye to refine taste and narrative
- decisions keep piling up and nothing feels obvious anymore
- they don't need an agency - they need judgement
I work through short engagements, one off clarity sessions, or ongoing advisory support.
My role is not to produce more, but to help you decide what deserves to be produced.
"Sometimes, the most strategic move is to pause - long enough to choose well."
If you'd like to explore whether this kind of support is useful for your brand,
you can book a Clarity Session or Get in touch.